Since the beginning 'rock and roll lifestyle' have been an influential source of inspiration at Won Hundred, which over time have shaped the heart of their identity. This is embodied in the continuous use of denim and leather, where there always try to move the boundaries of the Scandinavian and minimalist approach. It's the founder and creative directors, Nikolaj Nielsen’s, vision to create a brand that never loses its relevance, whether the occasion is work or leisure.
Their latest initiative is 'Green Cross' label which indicates that the garment is made out of organic material. It is their mission that the label over time, will pursue and represent further sustainable initiatives, that all contribute to a more responsible and ethical approach to business.